How to Use Pinterest App Features to Grow Your Business
Pinterest has become one of the most popular social media platforms. It has 200 million monthly active users and over 70% of them come from the millennial generation. In fact, Pinterest is the third-most visited social network among millennials, behind only Facebook and Instagram. This means that the platform is an excellent opportunity to build your business. If you use Pinterest to grow your brand and drive traffic to your website, you’ll probably never regret it. It’s a powerful tool for businesses of all kinds, but it’s even more useful for businesses that sell products or services visually. You can use Pinterest as part of your marketing strategy to reach potential customers, so here are some ideas on how to use Pinterest app features to grow your business:
An Introduction to Pinterest
Before we go into the details of how to use Pinterest app features to grow your business, it’s important to understand what Pinterest is and why it’s such a powerful tool for marketers. Pinterest is an image-focused social network that allows you to “pin’ images from the internet and organize them into themed boards. You can then share your boards on other social media platforms, like Facebook and Twitter, or send them to your email list subscribers.
There are three main reasons why you should use Pinterest to grow your business:
You can use Pinterest as part of your marketing strategy to reach potential customers, so here are some ideas on how to use Pinterest app features to grow your business:
## Pin Animated Videos
Pinterest is a visual platform, so it makes perfect sense that you can pin animated GIFs. Animated GIFs are essentially short video clips that are cut out into individual frames.
There are tons of great reasons to use GIFs on Pinterest. For starters, they’re great for getting your message across in a short amount of time. They’re also useful for sparking curiosity and getting people to click on your link.
You can use GIFs on Pinterest in a number of ways. For example, you can use them to introduce your brand or promote a new product. They’re also useful for answering FAQs or driving traffic to your website.
Use Rich Pins for Product Display
Pinterest is a visual platform, so it makes perfect sense that you can pin rich pins for product display. Rich pins allow you to display more information about a product, such as its price or availability. You can also use rich pins to link to a full product page on your website.
There are a couple of ways you can use rich pins to increase your sales. For example, if you sell products on an eCommerce site, you can create rich pins with product images and details, such as price and availability. This makes it easy for Pinterest users to click through to your website and make a purchase.
You can also use rich pins to drive traffic to your website. If you sell products offline, you can create rich pins with a link to your store or website. This makes it easy for Pinterest users to click through to your site and learn more about your products.
Organize your Pins with Boards and Labels
Pinterest is a visual platform, so it makes perfect sense that you can create boards and organize your pins with labels. Boards are virtual pin boards that allow you to organize and group your pins together.
There are a few ways you can use boards to grow your business. For example, you can use them to organize your pins into different categories. You can then add those boards to your website to create an easy-to-navigate website or create content for an email list. Or, you can share your boards on other platforms, such as social media.
Labels are like tags only they’re designed specifically for Pinterest. You can use labels to organize and group your pins together. For example, you can create a “Purchasing Advice” label and add it to boards related to purchasing advice. This makes it easy for your followers to find relevant pins.
Drive Traffic with Rich Pins
Pinterest is a visual platform, so it makes perfect sense that you can drive traffic with rich pins. Rich pins allow you to display more information about your brand or link to a full product page on your website.
There are a couple of ways you can use rich pins to drive traffic to your website. For example, you can create a rich pin with a call to action, such as “click here for more information” or “shop now”. This makes it easy for Pinterest users to click through and make a purchase. You can also create a rich pin with information about your brand or other important information, such as your website address or a “follow us” call to action. This makes it easy for Pinterest users to click through and learn more about your brand.
Conclusion
Pinterest has become one of the most popular social media platforms. There are a few reasons why you should use Pinterest to grow your business. You can use Pinterest as part of your marketing strategy to reach potential customers, so here are some ideas on how to use Pinterest app features to grow your business.
Now that you know how to use Pinterest app features to grow your business, it’s up to you to put these ideas into action. Be sure to focus on creating high-quality content that people will want to share. With a little effort, Pinterest can easily become a major source of traffic for your business.
